Julian Joachim burst onto the scene in 1992 and quickly became one of the most exciting and sought-after young talents in English football. Few players make the immediate impact that Joachim did. In his debut season, he scored in a Wembley final, finished as runner up in Match of the Day's Goal of the Season, won an international trophy and saw off competition from Patrick Kluivert, Robbie Fowler and Clarence Seedorf to win Player of the Tournament award at the under 18 European Championships. Joachim's blistering pace and down to earth attitude made him a fans' favourite wherever he played. One of only a handful of players to score in England's top four divisions, the FA Cup, League Cup and the UEFA Cup, Joachim's journey took him from Leicester City to Darlington, via Aston Villa, Coventry City, Leeds United, Walsall and Boston United. You Must Be Joachim provides an honest account of Julian's life as a footballer; from the goals, the glamour and the glory, to a darker side of the game rarely discussed - dealing with bullying, handling the media and what it's really like for a footballer when they retire.